Our Via collection adds vibrancy and colour at the offices of a global social media property.
At the New York headquarters of this global social media company, lighting is woven right into the architecture. Working alongside Gensler and the project team, Lumenwerx developed a lighting strategy that illuminates the space while adding vibrancy and a playful energy that reflects the brand’s creative, youthful culture.
The key to the scheme is Via 1.5 and Via 2 luminaires. These were selected for their refined profile, continuous linear aesthetic, and ability to deliver multi-coloured illumination thanks to their high-performance LEDs. From space to space, Via luminaires become more than lights, serving as architectural elements in their own right, unifying the workplace while giving each area its own distinct identity.
In narrow, enclosed hallways, Via luminaires are installed on walls and ceilings, creating a tunnel-like effect that draws visitors naturally through the building. In wider corridors, RGBW versions introduce vibrant colours that highlight sweeping, undulating walls, creating an almost wave-like effect. Extending into stairwells, additional vertical Via installations provide a clean geometric counterpoint to the strong angles of stairs and railings. In addition to providing safe illumination, their clean linear forms help make these transitional spaces feel intentional and engaging.
Continuing the linear motif, Via 1.5 pendants are suspended across expansive open work areas, delivering evenly distributed illumination without interrupting the project’s architectural language. From end to end, this project showcases the versatility of the Via collection in bright vibrant colour.
